Get Expert UX Leadership, On-Demand. Grow Your Business with Fractional UX.
For startups’ and scale-ups who need senior-level design strategy without the full-time cost.
Is Your Business Facing These UX Challenges?
Stalled Growth & Low Conversion
Your product isn't converting visitors into customers.
Building the Wrong Thing
Engineering resources are wasted on features nobody uses.
Inconsistent User Experience
Your app feels disjointed and confusing to new users.
Losing to Competitors
Competitors are launching better, more intuitive products.
Lack of Strategic Direction
Your junior designers or developers are making key UX decisions without guidance.
The Strategic, Cost-Effective Solution: Fractional UX Leadership
What is a Fractional UX Leader?
A Fractional UX Leader is an experienced, part-time design leader who integrates with your team to provide strategic guidance, establish UX processes, and mentor your team all for a fraction of the cost of a full-time executive hire.
Go Beyond Freelance. Get an Embedded Partner.
Here is a quick comparison between a Freelance UX resource and a Fractional UX
| Aspect | Freelance UX | Fractional UX |
|---|---|---|
| Engagement Model | Project-based, short-term sprints | Ongoing, strategic presence across the product lifecycle |
| Focus | Execution of specific tasks (e.g. wireframes, user flows) | Embedded leadership: strategy, prioritisation, team enablement |
| Value Delivery | Tactical output, good for getting things built | Strategic design thinking, guiding long-term direction |
| Team Integration | May work solo or lightly embedded | Deeply woven into team dynamics, acts like part-time lead |
| Scalability | Flexible but often reactive | Proactive, scalable design influence across initiatives |
| Investment | Hourly or project-based fees | Retained model—consistent support at a fraction of full-time cost |
How I help you win, My Fractional UX Services
Strategic Leadership & Vision
UX Audits & Competitive Analysis
Product & UX Roadmap Planning
Defining Key Performance Indicators (KPIs)
Hands-On Research & Design
User Research & Persona Development
Wireframing & Prototyping
User Testing & Validation
Team Enablement & Mentorship
Mentoring Junior Designers & Product Managers
Establishing Design Processes & Rituals
Building or Improving Your Design System
Our Simple 4 step engagement process
Discovery & Alignment
We start with a free goal to understand your goals, challenges, and whether we are a good fit
Strategic Onboarding
I dive deep into your product, team and customers to create an actionable 90 day plan
Embedded Collaboration
I start to attend your meetings and work alongside your team on a recurring weekly schedule
Impact & Reporting
We have regular check-ins to review progress against our KPI’s and alter strategy to suit
Results that speak for themselves
Steve has a vision for UX, something which is hard to coach and can definitely propel a team and a initiative forward. What’s more he is clear and articulate about what that vision is and how he can apply it
When I initially heard about UX, I wasn’t too what it was and how it could help.
However that has completely changed and I am really taken with its importance and the value it brings. This change in my understanding is completely down to you Steve
A Smart Investment in Your Product's Future
Compare the Value: Fractional vs. Full-Time
| Feature | Fractional Leader | Full-Time Leader |
|---|---|---|
| Annual Cost | £40–£90k depending on scope and frequency | £120–£180k+ incl. salary, benefits, and overhead |
| Senior-Level Strategy | Immediate access to seasoned leadership | Same, but may come with broader delivery obligations |
| Flexibility | Engagement scales with need (weekly, monthly, project) | Fixed role with limited adaptability |
| Onboarding Time | Days — often hits the ground running | Weeks to months for recruitment and integration |
| Skills Fit | Curated expertise matched to specific challenges | May bring broader but less targeted experience |
| Strategic Alignment | Often focused on frameworks, facilitation, alignment | Can be pulled into ops, reducing strategic output |
| Long-Term Planning | Great for course-setting, audits, resets | Stronger for ongoing ownership and deep culture work |
Flexible Engagement Tiers
I offer packages based on your needs (e.g., 1 day/week for strategy, 2-3 days/week for hands-on work).
Book a call so we can discuss how we can best suit your needs
Ready to Elevate Your User Experience and Drive Growth?
Stop guessing and start building a product your customers will love.
Let's have a no-obligation chat about your goals. I'll provide immediate value and we can see if a fractional partnership is the right next step for your business.
Have questions first? Check out the FAQ below.
Here are answers to those questions we get asked the most
What’s the typical time commitment
Our fractional UX model is designed to flex around your needs. You can engage us on a monthly retainer or for targeted workshops, whether you’re seeking light-touch input or deeper strategic support.
All commitments are rolling, with simple notice terms, so you stay in control.
We work alongside your team using the tools you already know and trust, from Slack to Notion, Zoom to shared drives. Our approach is about embedding ourselves into your workflow, not creating a new one. You’ll find us proactive, responsive, and quietly effective — like the colleague who always turns up with clarity (and a well-labelled Figma file).
How do we communicate and collaborate
Who is this service not for?
Fractional UX isn’t a match for teams needing full-time, hands-on design delivery or day-to-day sprint support. If you're looking for someone to be deep in the trenches every day; prototyping, testing, attending every stand-up, you may be better served by an in-house hire
What's the difference between this and hiring a UX agency?
A UX agency often operates as an external partner, working on defined deliverables across fixed timelines and processes. Our approach is different, we embed directly within your team, using your existing tools, rhythms, and priorities. That means faster context, leaner collaboration, and strategic input where it actually makes a difference.
We're not here to hand over polished decks — we're here to move things forward with you.
How do you measure success?
Success depends on what you’re aiming for. Sometimes it’s strategic clarity, a renewed focus, or unlocking a stubborn workflow. Other times, it’s smoother collaboration, faster decisions, or prototypes that actually resonate.
We define success together up front, together and then keep checking in as we go. With us it’s less about ticking boxes and more about making meaningful progress