Case studies & more

Here we share some of our expert advice, success stories and practical tips to help you achieve great results and make real improvements to the way you approach your meetings.

Person holding a pink sticky note with "RUN A USABILITY TEST" in front of a wall with other pink sticky notes listing research methods.

Fail fast, learn faster. The power of testing

Early testing and validation of ideas is extremely important, here we provide a real life example of what happens if you don’t and take a train journey from Edinburgh to London

Digging deep to find the root cause

Man in a chair watering a garden with a hose under a tree.

Understand how solving problems at their root is key, with an analogy: about two neighbours who both have their visions for a pristine green lawn scuppered by weeds.